– Mission –Transform people’s way of life from “The Sky (SORA)”

Realize a 'Safe and prosperous society anywhere in the world'
by utilizing 'The Sky (SORA)'

– Vision –Realize “Air Mobility Society”

Create a future where everyone in the world has access to the places
and things they need

• Realize a sustainable society that is resilient to disasters and epidemics by utilizing “The Sky (SORA)”
• Realize a safe management and integration of “The Sky (SORA)” throughout the world
• Realize universalization of data analytics through “The Sky (SORA)”

– Value –

• Global Perspective

  We think from a global perspective to contribute to the world as an earthling

• Reality and Speed

  • We value the field and the actual thing, and do not deviate from reality
  • We execute everything with the fastest possible speed

• Opportunity and
  Fairness

  • We value equal opportunity (e.g. developing countries ⇔ developed countries, gender, age)
  • We know, acknowledge, lean on, and respect each other's peers
  • We give respect for each national identity

• Dreams and Ideas

  We value dreams, and create one and only value in the world through ideas to realize them

• Challenge

  We value and challenge the discoveries that shake our hearts and mind